The ancient Chinese god and demon emperor costume design competition for the TV series "Sansheng III: Ten Miles of Peach Blossoms" was held in Beijing on May 18, 2016.

The event was jointly organized by six universities, including Beijing Film Academy, China Media University, Central Academy of Drama, Shanghai Theatre Academy, Nanjing Academy of Art, and Sichuan Fine Arts Institute.

The purpose of the competition is to promote traditional Chinese culture, enhance national spirit, and improve the aesthetic ability and cultural literacy of college students.